The Team

Ryan Morgan

President

Ryan Morgan boasts fifteen years of progressive experience in the hospitality industry, with a solid operational foundation that has seamlessly transitioned into Commercial Strategy and Development.

He is adept at overseeing a diverse portfolio with annual revenues surpassing $75 million, encompassing various brands and service levels. His strategic acumen shines in enhancing asset value through the meticulous acquisition of revenue streams, always with an eye on optimal profitability.

Morgan’s current roles as Partner, Vice President, and COO of Purpose Lodging, and Corporate Director of Revenue Management at Process Hospitality, and Integral Hospitality highlight his ability to drive financial success and stakeholder returns.

With a Bachelor of Science in Molecular and Cellular Biology from the University of Kansas, Morgan applies a methodical and analytical approach to business strategy. His leadership is characterized by a forward-thinking mindset and a commitment to achieving and maintaining high-performance standards in the hospitality sector.

Karla Plam

Director of Operations

Karla Plam is a highly motivated and dedicated hotel management professional with over 14 years of comprehensive experience and exceptional leadership skills, extensive operational knowledge, and a proven track record of creating a positive and productive work environment, now contributing those skills to the rapidly growing company, Purpose Lodging.

Prior to joining the Purpose Lodging Team in 2023, Karla started her career as the front office manager at the Hampton Inn Gadsden, AL in 2012. Karla was mentored by one of Hampton Inn’s original leaders before becoming the General Manager of the same property. Karla has overseen property operations at our Hampton Inn properties, our Hilton Garden Inn property and been involved in the development side as well. Karla oversaw a $6.5M renovation, has been involved in the pre-opening actives of the FFI&S Cornelia and is assisting in the acquisition of a 150 room Hilton Garden Inn in the Midwest.